BPI Group

Juan-Luis Goujon

President & Chief Executive Officer, BPI group, North America
Executive Vice President, BPI group

Juan-Luis Goujon is the President and Chief Executive Officer of BPI group, North America.  He is also the Executive Vice President and a member of the Global Board of Directors of BPI group, headquartered in Paris, France. 

A seasoned executive, he joined BPI group in 1995 and has more than 15 years of experience in operations, executive transition, restructurings/change management and corporate finance. As the CEO of BPI group, North America, Mr. Goujon is responsible for overseeing the firm’s operations and strategic growth in North America.

Prior to his current role, Mr. Goujon served as chief executive officer of BPI group’s Spanish and Portuguese subsidiaries (called MOA –BPI group), which he founded in 1991 and grew to become $20 million and 150 consultants strong.  During these years, Mr. Goujon led MOA in the acquisition of several companies and was instrumental in the creation of the MOA Foundation, a service organization with an annual budget of $5 million created to help as many as 4,000 unemployed individuals find work each year.  As CEO, he oversaw these firms’ consulting projects, with a particular emphasis on managing executives involved in business restructurings and major career transitions.  He led the company’s corporate restructuring practice area, which specializes in strategic HR planning, change management, internal/external communications, local economic revitalization and team mobilization.

Before joining BPI group, Mr. Goujon served as the international operations VP for Byly Laboratories, a leader in the pharmaceutical cosmetic industry. In this role, he oversaw the operations of the Company’s 15 international subsidiaries. Prior to that, he was a CEO of TYCESA North America, a major European textiles and fashion conglomerate with sales of more than $1 billion. Earlier in his career, Mr. Goujon was a finance director and treasurer for Soljet Tours in New York.

Mr. Goujon earned a degree in economics from ICADE in Madrid, Spain (1974-1979). He also completed the “Executive Program for Growing Companies” at Stanford University’s Graduate School of Business.

Mr. Goujon serves as the Chairman of the Spanish Association of Outplacement Consulting (AECO), member of the Association of Career Firms International (ACF)’s Board of Directors, Chairman of Ad Hominem and president of the MOA Foundation.

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